Essay in Candia

Marketing Plan





In the name of head of the family who created, created person from clog. And thy lord is the most bounteous who taught man that this individual knew practically nothing.


S. No . | Contents| Page No .

1| Executive Summary| 4

2| Company Description| 5

3| Strategic Concentrate and Plan| 7

| Mission| 7

| Vision| 7

| Goals| eight

| Non Monetary Goals | 8| | Financial Goals| 8| | Core Expertise And Sustainable Competitive Advantage| 9| 4| Situation Research SWOT Research Major Rivals Internal External Company Examination Customer Analysis | 912121213| 5| Product Market Emphasis Marketing and Product Objectives Market place New marketplace New product Target Market Customer benefit proposition Parts of Differences| 14141414141515| 6| Program Product Technique Price Technique Distribution Technique Promotion Strategy| 1515171818| 7| Revised Promoting Plan| 20

8| Conclusion| 37


We deem it with an reverance and advantage to record sense of gratitude for the respected source person Ma'm Nazish, who also provided us an opportunity to have our job on CANDIA We feel it a liability to supply heartiest because of all our participants especially Mr Sharjil Malik (Marketing Supervisor, Haleeb Foods) and Mr Asad Mirza (Sales Administrator, Haleeb Foods), who helped us in completing this kind of project and all sorts of our instructors for their advices and recommendations, which helped us a whole lot. In This File We Have Tried To Cover Just about every Aspect Of Each of our Subject.


| Haleeb Food was established in 1986 and its initial product was Haleeb dairy. Since then, they have continued to supply quality goods to their consumers with product and packaging innovative developments. Other products and their schedules of kick off are the following: | В | В

| 1997 | Haleeb Asli Desi Ghee

1998| Haleeb Cream, Skimz Milk Powder

1999| Candia Milk, Skimz Liquid Milk

2000| Tropico Juice Drink, Haleeb Milk Queen

2001| Haleeb N'rish Instant Complete Cream Dairy Powder

2002| Haleeb N'rish Fortified Instant Complete Cream Milk Powder| the year 2003 | Tea Max Dairy products Whitener, Haleeb Butter, Haleeb Plain Fat free yogurt, Haleeb Lassi Drink| 2004| Haleeb Great Day Real Juice, Haleeb Fun Time Juice Drink| 2005| Haleeb Cream With Honey, Haleeb Tea Utmost with Cardamom, Haleeb Labban, Haleeb Very good Day(Mix Fresh fruit, Red Grapes, Mango Pineapple)| 2006| Haleeb Reshmi Bunch, Skimz Sack, Tropico Nectar

2007| Haleeb Cheddar Parmesan cheese

2009| Cool product development Research: Haleeb Xtra Energy Flavoured Milk

| В

| В


| Haleeb Foods is Pakistan's number 1 and most effective growing grouped together Food Organization. As of fiscal 2006, it is annual proceeds is Rs. 9 Billion. Recently, Haleeb Foods has generated yet another herb in Rahim Yar Khan whose purpose is to provide Haleeb's top quality products to maximum number of shoppers.

Candia can be Europe's Leading selling milk. Haleeb Food Limited and Candia of France possess joined hands to bring to you highest quality dairy. " To provide dynamic leadership to the complete dairy sector and to seek to create a setting which allows the...


Analysis of two films: «The Shawshank Redemption» and «The Hurricane» Essay

Feature videos, like any different text, try to influence or perhaps challenge a group on the basis of all their attitudes and values. To accomplish this, most characteristic films…...

marketing Essay

Micro-Environment Detergent Zoo as well as Wild Your life Park Company Name Wave (Powdered Detergent) Zoo Negeri (National zoo…...

Compare the Methods Used to Spread Two Picked Products and Services Analysis Paper

Compare the strategy used to deliver two selected products and services From this report I am comparing methods used by two different merchants on how they will distribute…...

Impact Analysis Of A Money Transfer Program For Syrian Refugees In Lebanon ENN Essay

3/26/2015 Diet Exchange ImpactВ evaluationВ ofВ aВ cashВ­transferВ programmeВ forВ SyrianВ refugeesВ inВ LebanonВ |В ENN en-net Each of our work Solutions SelectВ Language PoweredВ byВ Search Effect evaluation of your cash-transfer plan…...

  • Chris Park
  • 05.09.2019
  • Apple

Apple, Incorporation. and Its International Business Composition - Newspaper

Apple, inc. as well as its international business essay I. Introduction 1 . Brief Advantages of Apple, Inc. as well as International Organization Apple, Incorporation. was founded…...

Summer Activity Essay

Summer time activity Summer season is a unique time when ever children reach do entertaining things. You may have more time throughout the day to choose activities that you…...

Past and Present Article

Past and present McCarthyism influenced the lives and political thinking of people in the U. S. throughout the 1950's. With all the Soviets proclaiming their intentions of conveying revolution across…...

10X Professional indemnity Day Guideline For 2014 1 Dissertation

Pi Day Rule—Short Form// 2014 Version // Roman D. Weil // Revised 26-Sep-2014 Maybe one of the most useful, not saying most important, issue you can…...

Comparing and Contrasting Wants of Mathilde in the Necklace’ and the Unnamed Narrator in Araby’. Essay

ELT107 TMA Name: Comparing and Contrasting Wants of Mathilde in ‘The Necklace' as well as the unnamed narrator in ‘Araby'. In both Adam Joyce's " Araby” and…...

Money: A Medium of Exchange Essay

2 . Why is the relationship between supply and demand for money so important to the economy? Funds, as a method of exchange, needs to be workable for changing…...