TMA 01 PART 1
FAO: PATRICIA LOGE
RE: MY FINDINGS UPON BISTRO HOTEL CHAIN
Following carefully learning all aspects of your business, I have found a few areas which are affecting the brand. Composition is an important part of a business, and I feel this is how your business is usually lacking. We firmly trust in Pugh and Hicksons late 1960s study, when the main points from the study were: SPECIALISATION – In your case french style dining area setting and food presented. STANDARDISATION – The same conformity in every of your twigs FORMALISATION – Having arranged rules to follow
CENTRALISATION – Having a hq to inspect and report to CONFIGURATION – The particular the whole organization
Removing the greater rigid approach Joyce Villa had set has destroyed the system that had been in place, making the business ‘lose its way'. This allowed the managers to use their particular ideas letting them do so, provides enabled these to move away from the familiar brand model, therefore slowly dropping the brand photo. The managers have had this kind of a free reign over their particular shops; they may have implemented their particular ideas, such as low cost food, healthy consuming and even changing the décor. Customers just like uniformity; they must be able to trust a brand. For example , if consumers visit a Puerto Coffee, they will know they will get the same tasting cup of coffee, they understand they will sit down in that same familiar environment, and pay a similar price, where ever they are near your vicinity. Joyce Resort adhered to the Pugh and Hicksons structure in a very strict way, which usually enabled the business to become successful. Unfortunately taking away all the framework has allowed the brand to department out in various avenues, many of which have been harmful to the business. I believe you need to reintroduce the regular monthly meetings with managers, and also take on board the ideas they each offer, as being a may improve the brand. The consistency from the décor, employees and the preparing food and demonstration was step to the business accomplishment,...